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Real cases, guides and lessons on AI applied to businesses that already work. No hype, no jargon.
Not everything that can be automated should be. Three conditions for deciding, the list of what pays off, and the list of what's better left alone.
Meta starts charging for messages that cost nothing today: €0.0166 each in Spain. If you serve customers through the WhatsApp API, this hits your bill on Wednesday.
If you run a chatbot or a voice agent, European law now requires you to say it's a machine. What to say, where, and what's at stake if you don't.
Not everyone writes: plenty of people still call. A voice agent picks up on the first ring, understands what is being asked and books the appointment without leaving anyone on hold.
Every unanswered message is a customer writing to the business next door. Here is how an assistant that answers, books and reminds works without anyone lifting a finger.